![]() ![]() What could possibly make more sense this January than the princess of buoyant, life-affirming choruses bragging about Louboutins and borrowing her ad libs from Travis Scott? Vevo Or, most optimistically, we are all broke, but “7 Rings will fix the economy.”įive years after Lorde appeared on the scene co-opting the sonic textures of hip-hop while sneering at its wealth fascination, eight months after the first sugary rap-pop collaboration from Tiffany & Co, a few weeks after even the New York Times came to the realization that rap is popular culture and Cardi B’s Cinderella story will appear in future social studies textbooks, “7 Rings” is such a crystallization of its moment that it feels like the only logical first bop of 2019. They are broke, but they are ordering a fancier coffee today. ![]() They are broke, but they are going to spend their last dollar. Or they are broke, but they are going to pretend to be rich. Search the term on Twitter, and you’ll see what I mean: droves of people expressing that they are broke, but they are happy that Grande is rich. Ariana Grande’s new song “7 Rings,” and its accompanying video, both of which serve as a three-minute crash course on what it’s like to have endless money and no qualms about spending it, debuted to a fairly one-note response. ![]()
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